FORMENTERA 2.0 - Cultura digital. Nuevas tecnologías. Comunicación

Enric Jové


CEO McCann Worldgroup Barcelona
CIO McCann Worldgroup Spain


Enric Jové is currently the CEO of McCann WG Barcelona and the CIO of McCann WG España, a position he has been performing since 2009. In his professional career in McCann, company to which he arrived in 2000, Enric Jové has been the head of the digitization of the agency in Spain and Portugal since 2004, in which he first assumed the creation of McCann Digital and later its integration in the different agencies of the group to achieve that the Digitization would be aligned in each of the business units. In 2008 he was appointed CEO of McCann Barcelona to become CEO of McCann Worldgroup two years later integrating the six companies that McCann has in Barcelona (McCann, Momentum, MRM, McCann Health, The Backroom and McCann Teammates). In 2014, he also assumed the responsibility of being the Chief Innovation Officer (CIO) of McCann Worldgroup Spain.

Within McCann was the ideologist and creator of McCann Teammates, a business unit that defines, manages and monetises the digital properties of “public figurines” such as Rafa Nadal, Leo Messi, Pau Gasol, Iker Casillas, Maria Sharapova, Alberto Contador, etc. This same unit defined the digital strategy of FC Barcelona and the LFP.

He was also the creator and Director of the Master’s Degree in Digital Business at ESIC Business School in 2009, of which 6 editions were held. Among other positions he is a member of the Barcelona Board of Directors Tech City, association of the Catalan city that forms the main companies of the digital world.

Among the clients for whom you have worked in international or national digital projects, you can mention Nike, Barclays, Nespresso, FC Barcelona, ​​Nestlé, Kia, Repsol, la Caixa, Wuaki Tv, Let’s Prima, Martini, Banco de Sabadell, LFP, Buitoni, Maggi, etc …

As an economist, although he is more publicist than economist, he studied higher education at the University of Barcelona, ​​later to hold a Masters in Marketing at ESADE. In his professional career prior to advertising agencies, he worked professionally in banking for “la Caixa” and Sabadell.