FORMENTERA 2.0 - Cultura digital. Nuevas tecnologías. Comunicación

Macarena Rey

Shine Iberia

CEO Shine Iberia


Macarena joined Shine Group in July 2011 and has been at the forefront of operations in Spain and Portugal since then, as part of our growing global network of producers.

Previously, since 2008, Macarena was the General Director of BocaBoca Producciones, one of the leading Spanish film and television producers. During this time, the production company developed highly successful projects such as 21 días, Raphael, Carrero Blanco, 2055, Conexión Samanta, Malas Pulgas, Rescatando a Sara, Vidas Robadas. I came to this position after having performed similar tasks in the Drive Group.

Macarena has a degree in Business Administration and Management and has an extensive career in television, in many different genres and sectors, including her job as Director General of the Production Area of ​​Canal + Spain, where she was responsible for supervising all of the company’s own production. chain; and Content Director of Telefónica Media, where she was responsible for international film and television co-productions with HBO and Fireworks, among others. Her career in television began in the purchasing departments of the Telefónica Group (Antena3 and Vía Digital) where, as Purchasing Director, she was responsible for the selection of content and assets of the pay TV platform.